
SM Ch. 1 Activity
Authored by Amy Hardin
Business
9th - 12th Grade
Used 4+ times

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14 questions
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1.
FILL IN THE BLANK QUESTION
15 mins • 1 pt
_________ _________ is the collection, reporting, and examination of actions taken on a website
2.
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15 mins • 1 pt
_____ _____ are a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched
3.
FILL IN THE BLANK QUESTION
15 mins • 1 pt
__________ ___________ are identified groups of consumers most likely to purchase your product or service
4.
FILL IN THE BLANK QUESTION
15 mins • 1 pt
_______ ___________short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service
5.
FILL IN THE BLANK QUESTION
15 mins • 1 pt
_________ ________ are efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect of the brand’s actions
6.
FILL IN THE BLANK QUESTION
15 mins • 1 pt
______ is what is communicated to and perceived by an audience; can be verbal, written, and non-verbal
7.
FILL IN THE BLANK QUESTION
15 mins • 1 pt
___________ _________ are diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service
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