Tutorial 6

A commercialization plan is a written narrative that describes what a new business plans to accomplish and how it plans to accomplish it.

• TRUE

• FALSE

For most new ventures, the business plan is a dual-purpose document used both inside and outside the firm.

• TRUE

• FALSE

A business plan can usually be completed in one to three days.

• TRUE

• FALSE

There are two primary audiences for a firm's business plan: a firm's employees and investors and other external stakeholders.

• TRUE

• FALSE

To make the best impression, a business plan should follow a conventional structure.

• TRUE

• FALSE

For most business plans, 25 to 35 pages are sufficient.

• TRUE

• FALSE

According to the textbook, the executive summary is arguably the most important section of the business plan.

• TRUE

• FALSE

The executive summary is a lengthy overview of the entire business plan.

• TRUE

• FALSE

A company's industry analysis and target market analysis are usually included in the same section of its business plan.

• TRUE

• FALSE

Fragmented industries are more receptive to new entrants than industries that are dominated by a handful of large firms.

• TRUE

• FALSE