Consumer Decision Making Process

Which of the following is the first step of the consumer decision making process?

• Information searching

• Alternative evaluation

• Need identification

• Purchase decision

True or False: Perception is an individual’s consistent pattern of interactions in response to recurring situation which forms a distinctive character

• True

• False

What is the energizing force which causes action to satisfy a need?

• Belief

• Culture

• Motivation

• Attitude

What is the subjective perception of how well a product or brand performs?

• Belief

• Culture

• Motivation

• Attitude

Which of the following is an example of a marketing source when searching for

information of a product?

• Friends

• The internet

• School's library

• Product advertisements

True or False: A reference group consists of parents and children living together in a household.

• True

• False

Selecting a set of brands and then considering when and where to buy describes

which of the following types of purchase behavior?

• Item first

• Outlet first

• Function first

• Price first

Which of the following steps of the consumer decision making process involves

comparing the product to expectations and deciding whether it is satisfying or

dissatisfying?

• Alternative evaluation

• Post-purchase evaluation

• Information searching

• Need identification

Which of the following is NOT a tactic of reducing cognitive dissonance?

• Post-purchase customer service

• Follow-up calls

• Extended warranty

• Free shipping

What is the predisposition to respond to a product or brand in a favorable or unfavorable way?

• Belief

• Culture

• Motivation

• Attitude