
Consumer Decision Making Process
Authored by Bianca Parker
Specialty
8th - 10th Grade
Used 15+ times

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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is the first step of the consumer decision making process?
Information searching
Alternative evaluation
Need identification
Purchase decision
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True or False: Perception is an individual’s consistent pattern of interactions in response to recurring situation which forms a distinctive character
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the energizing force which causes action to satisfy a need?
Belief
Culture
Motivation
Attitude
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the subjective perception of how well a product or brand performs?
Belief
Culture
Motivation
Attitude
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a marketing source when searching for
information of a product?
Friends
The internet
School's library
Product advertisements
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
True or False: A reference group consists of parents and children living together in a household.
True
False
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Selecting a set of brands and then considering when and where to buy describes
which of the following types of purchase behavior?
Item first
Outlet first
Function first
Price first
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