Principles of Design

In design each element has visual weight, some elements feel heavier while others feel

lighter. A strong design __________ these elements in a design.

• Contrasts

• Balances

• Emphasizes

• Unifies

________ is created by the juxtaposition of different, often opposite, elements to help your design pop. Minimal ______ will create a more blended, harmonious design, but it may lack a focal point and feel less dynamic.

• Contrast

• Balance

• Unity

• White Space

In design ______ is used to highlight the most important information. ______ creates the focal point of the design.

• Unity

• Emphasis

• Balance

• Contrast

________ is the arrangement of information in a design to imply importance.

________ controls the order in which the viewer consumes information.

• Proportion

• Balance

• Hierarchy

• Pattern

In design, ______ deals with the way your eye travels around the composition.

• Pattern

• Rhythm

• Proportion

• Movement

_______ is the regular arrangement or repetition of elements in a design.

• Balance

• Pattern

• Proportion

• Variety

______ is the visual size and weight of elements and how they relate to each other.

• Proportion

• Balance

• Variety

• Unity

________ helps reinforce ideas and unify elements in a design.

• Rhythm

• Movement

• Repetition

• Pattern

When elements are repeated in a way that creates organized movement you get ___________.

• Movement

• Rhythm

• Pattern

• Balance

_____ is created when the elements in a design harmonize, making a design cohesive.

• Unity

• Balance

• Variety

• White Space