FPR ISSUES RISKS CRISIS

Samsung Group is controlled by members of the Lee family - nobody else can run the company. ​

This is an example of...

• An issue

• A crisis

• Issue management

• Crisis management

The brother and sister of Samsung chairman Lee Kun Hee sued each other in court over their Samsung inheritance.​

This is an example of...

• An issue

• A crisis

• Issue management

• Crisis management

The Boeing 737 Max has some possible technical problems on its wings.

This is an example of...

• An issue

• A crisis

• Issue management

• Crisis management

Within a month, there were two plane accidents that involved the Boeing 737 Max. At least 400 people died.​

This is an example of...

• An issue

• A crisis

• Issue management

• Crisis management

What is NOT a characteristic of a crisis?

• Happening very quickly

• Immediate effect

• Real, tangible consequences

• Requires anticipatory, preventive measures

What are RISKS?

• Warning signs of a potential problem

• An issue that blows up because it hasn't been managed properly

• An accident that is happening right now, causing real consequences

• Threats to an organisation, created by an issue

What is NOT part of issue management? (Choose all that apply)

• Monitoring potential problems

• Reacting immediately to an accident that just happened

• Anticipating risks

• Minimising damage that has already been caused to the organisation

During World Cup 2022, Qatar is criticised by Western media for poor working conditions that led to thousands of deaths. Qatar officials admitted to this last week.

This is an example of...

• An issue

• A crisis

• Issue management

• Crisis management

When working on a campaign, PR people are required to sign a confidentiality agreement to avoid potential information leaks.

This is an example of...

• An issue

• A crisis

• Issue management

• Crisis management

During a recent interview, star player Cristiano Ronaldo said that the Manchester United football club betrayed him, and he wouldn't return to the team. This caused a huge scandal.

To Manchester United, this is an example of...

• An issue

• A crisis

• Issue management

• Crisis management