Strategy

PESTEL analysis is:

• a type of internal analysis

• a source of competitive advantage

• a tool to analyze the macro environment

• a tool to analyze the competitive environment of an industry

Strategic groups analysis:

• is a tool to identify strengths

• is a tool to identify weaknesses

• a tool to analyze the macro environment

• is a tool to identify close competitors

Competitive Advantage is:

• Above industry average financial and operational performance

• Above industry average manifested exploitation of market opportunities and neutralization of competitive threats

• Above industry average idiosyncratic firm resources

• Above industry average competencies derived from a bundle of valuable, rare, inimitable and non-substitutable tangible or intangible resources

Which of the below is not a theory about the sources of competitive advantage

• Industrial organization theory

• Market-led theory

• Market share theory

• Resource-based theory

Superior Performance is:

• Above industry average manifested exploitation of market opportunities

• Above industry average manifested neutralization of competitive threats

• Above industry average financial and operational performance

• Above industry average accounting profitability

ROIC ratio measures:

• Return on Assets

• Return on Equity

• the firm performance, as a proxy variable

• Return to Net Income

SWOT analysis:

• is a tool to identify opportunities and threats

• is a tool to identify strengths and weaknesses

• is a tool to identify opportunities and threats as well as strengths and weaknesses

• is a tool to design a strategy based on opportunities, threats, strengths and weaknesses