PMK1323 Tutorial for Chapter 1 &2

Many consumers are changing their __________ preference with the help of information, shopping as well as purchasing of goods and services.

• attitude

• lifestyle

• behaviour

• hobby

Marketing per say has only made it possible for people to shop online within the comfort of their homes or abode.

• TRUE

• FALSE

Industrial consumers search for, purchase, and dispose of products and services for their own or entire households consumption .

• TRUE

• FALSE

Consumer behavior is essentially an act of searching for, __________, purchasing, and disposing of goods and services.

• eliminating

• decision making

• surveying

• evaluating

The main focus: the development of manufacturing skills so that production capacity could be increased can be referred to __________ orientation.

• Production

• Sales

• Marketing

Marketers realized consumers ' growing need for products and services that are unique and customized for their own preferred needs and wants is referring to_________ orientation.

• production

• sales

• marketing

In __________ orientation, supply exceeded demand hence resulting in the need to think of other marketing mechanisms to sell off these surpluses.

• production

• sales

• marketing

In an attempt to understand the market better, marketers may first __________ it based on the identified segmenting attributes.

• eliminate

• separate

• combine

• segment

__________ refers to a technique that enables a business to better target its products at the right customers.

• Market saturation

• Market needs

• Market segmentation

• Market growth

How many bases of segmentation?

• 4

• 5

• 6

• 7