
PMK1323 Tutorial for Chapter 1 &2
Authored by amalia othman
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University
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1.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Many consumers are changing their __________ preference with the help of information, shopping as well as purchasing of goods and services.
attitude
lifestyle
behaviour
hobby
2.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Marketing per say has only made it possible for people to shop online within the comfort of their homes or abode.
TRUE
FALSE
3.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Industrial consumers search for, purchase, and dispose of products and services for their own or entire households consumption .
TRUE
FALSE
4.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Consumer behavior is essentially an act of searching for, __________, purchasing, and disposing of goods and services.
eliminating
decision making
surveying
evaluating
5.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
The main focus: the development of manufacturing skills so that production capacity could be increased can be referred to __________ orientation.
Production
Sales
Marketing
6.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Marketers realized consumers ' growing need for products and services that are unique and customized for their own preferred needs and wants is referring to_________ orientation.
production
sales
marketing
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
In __________ orientation, supply exceeded demand hence resulting in the need to think of other marketing mechanisms to sell off these surpluses.
production
sales
marketing
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