Search Header Logo

Marketing Test

Authored by monika rajput

Business

University

Used 16+ times

Marketing Test
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Segmenting consumers on the basis of Family Life Cycle stages - is an example of what type of segmentation?

Behavioural Segmentation

Psychographic Segmentation

Demographic Segmentation

Geographic Segmentation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Subdividing of market into homogeneous subsections of customers is referred to as :

Target marketing

Market segmentation

Product positioning

Differentiated marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A very small section of the whole market which has not yet been identified and served by competitors is referred to as :

Segment marketing

Local marketing

Niche marketing

Individual marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The total number of products within all product lines of a company is referred to as :

Width of product mix

Length of product mix

Depth of product mix

Consistency of product mix

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expansion of PLC?

Production life cycle

Product life cycle

Product line cycle

Production level concepts

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

______ refers to classifying the product into different groups with same characteristics.

grading

branding

packaging

labeling

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Specific offer designed to increase sales

repeat customers

publicity

sales promotion

ads

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?