Marketing Test

Segmenting consumers on the basis of Family Life Cycle stages - is an example of what type of segmentation?

• Behavioural Segmentation

• Psychographic Segmentation

• Demographic Segmentation

• Geographic Segmentation

Subdividing of market into homogeneous subsections of customers is referred to as :

• Target marketing

• Market segmentation

• Product positioning

• Differentiated marketing

A very small section of the whole market which has not yet been identified and served by competitors is referred to as :

• Segment marketing

• Local marketing

• Niche marketing

• Individual marketing

The total number of products within all product lines of a company is referred to as :

• Width of product mix

• Length of product mix

• Depth of product mix

• Consistency of product mix

What is the expansion of PLC?

• Production life cycle

• Product life cycle

• Product line cycle

• Production level concepts

______ refers to classifying the product into different groups with same characteristics.

• grading

• branding

• packaging

• labeling

Specific offer designed to increase sales

• repeat customers

• publicity

• sales promotion

• ads

Which of the following products consume maximum time and effort to purchase –

• Convenience

• Shopping

• Specialty

• All the above

Which of the following is not part of the marketing concept?

• Customer needs
• Integrated marketing
• Profits through customer satisfaction
• Profits through sales volume

The microenvironment covers which of the following?

• Suppliers
• Customers
• Competitors
• All of the above