Marketing Mid-Term Test 1

Tangible things, such as a baseball or a cellphone.

• services

• wants

• goods

• needs

The process of developing, promoting, and distributing goods and services to satisfy customer’s needs and wants.

• marketing concept
• marketing mix
• market
• marketing

Studies of consumers based on social and psychological characteristics, such as attitudes, interests, and opinions.

• market segmentation
• demographics
• psychographics
• geographics

Basic necessities required for survival, such as food, clothing, and shelter.

• wants

• needs

• tangible

• intangible

Businesses that do work for customers, examples can be an oil change, showing a movie, fix a leaky pipe. It can also be wrap a gift, returning an item, or load groceries.

• products

• goods

• wants

• services

Statistics about where people live.

• demographics
• behavioristics
• geographics
• psychographics

A combination of four basic marketing strategies: product, place, price, promotion.

• market segmentation
• marketing
• market
• marketing mix

Dividing consumers based on how they interact with a business, product, or service.

• demographics

• behaviorial

• geographics

• psychographics

The idea that companies need to satisfy their customers while also trying to reach their company’s goals.

• marketing concept
• marketing
• marketing mix
• market segmentation

A way of analyzing a market by categorizing specific characteristics.

• marketing mix
• target market
• market segmentation
• marketing concept