Marketing Mid-Term Test 1

Marketing Mid-Term Test 1

12th Grade

•

50 Qs

quiz-placeholder

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Marketing Mid-Term Test 1

Marketing Mid-Term Test 1

Assessment

Quiz

•

Business

•

12th Grade

•

Medium

Created by

SUZANNE RODGER

Used 9+ times

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50 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Tangible things, such as a baseball or a cellphone.

services

wants

goods

needs

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The process of developing, promoting, and distributing goods and services to satisfy customer’s needs and wants.

marketing concept
marketing mix
market
marketing

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Studies of consumers based on social and psychological characteristics, such as attitudes, interests, and opinions.

market segmentation
demographics
psychographics
geographics

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Basic necessities required for survival, such as food, clothing, and shelter.

wants

needs

tangible

intangible

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Businesses that do work for customers, examples can be an oil change, showing a movie, fix a leaky pipe. It can also be wrap a gift, returning an item, or load groceries.

products

goods

wants

services

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Statistics about where people live.

demographics
behavioristics
geographics
psychographics

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A combination of four basic marketing strategies: product, place, price, promotion.

market segmentation
marketing
market
marketing mix

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