Marketing 2nd Semester Test

Place

• Informing customers about products and persuading them to buy them

• The cost to the buyer of goods or services

• Goods or services that are sold

• Where goods or services are available

Promotion

• The cost to the buyer of goods or services

• Where goods or services are available

• Informing customers about products and persuading them to buy them

• Goods or services that are sold

Price

• Informing customers about products and persuading them to buy them

• The cost to the buyer of goods or services

• Where goods or services are available

• Goods or services that are sold

Marketing that utilizes Internet and online based technologies is known as ...

• Relationship Marketing

• Traditional Marketing

• Digital Marketing

• Cause Marketing

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

Name that function: Designing, producing, maintaining, and improving products or services to meet changing needs and wants.

• Marketing Information Management

• Financing

• Pricing

• Product/Service Management

• Distribution

Name that function: Moving products from the producer to the consumer.

• marketing information management

• financing

• pricing

• product service management

• distribution

Name that function: What the consumer pays based on expenses, consumer demand and profit margin.

• financing

• pricing

• promotion

• product service management

• selling

Consumers who purchase goods and services for personal use.

• Organizational market

• Consumer market

• Marketing

• Target market

• Utility

The group of people most likely to become customers, identified for a specific marketing program.

• Target market

• Market share

• Marketing

• Consumer market

• Utility