1-4 Quizizz Strategy Glossary Review

A business’s route or plan of action designed to achieve certain goals and objectives.

• Marketing Strategy

• Business Strategy

• Objective

• Tactic

A company’s game plan for reaching its target market, converting it to customers, and meeting company goals and objectives.

• Business Strategy

• Goal

• Tactic

• Marketing Strategy

A stated, observable, and measurable end result to be achieved within a certain timeframe.

• Goal

• Mission

• Vision

• Objective

A company's purpose; its reason for being; the problem it is solving.

• Goal

• Business Strategy

• Mission

• Strategy

More specific than a goal, an objective is a specific result to be achieved within a time frame and with available resources.

• Objective

• Vision

• Strategy

• Mission

Strategy

• A company's purpose; its reason for being; the problem it is solving.

• A stated, observable, and measurable end result to be achieved within a certain timeframe.

• A route or plan of action designed to achieve certain goals and objectives.

• A specific procedure or action used to support strategy in order to achieve goals and objectives.

A specific procedure or action used to support strategy in order to achieve goals and objectives.

• Goal

• Tactic

• Mission

• Vision

An aspirational view of the future, that if the company is successful in accomplishing its mission, the company and/or world might look a certain way.

• Tactic

• Marketing Strategy

• Mission

• Vision