Introduction to marketing

These are the 4P's of marketing

• Product, Price, Place, Promotion

• Price, Planning, Promotion, Place

• Product, Price, Promotion, Purchase

• Profit, Price, Planning, Placement

This common research method is best for getting a more in-depth look at consumers’ thoughts and ideas about a product or service?

• Web analytics

• Surveys

• Focus groups

• Research companies

Why do companies need marketing?

• To increase sales

• To build customer awareness and loyalty

• To acquire new customers

• All of these

Who uses marketing?

• Business

• Teachers

• Coaches

• Everyone

What is the correct definition of marketing?

• Marketing is advertising, designing and sales

• Marketing is promotion of a product

• Marketing is selling something

• Marketing is an art of identifying, creating and fulling the customers needs and wants at a profit.

Before producing a product, what question you ask yourself?

• What do you want to sell?

• What are those?

• Who will design the logo?

• Who is the target audience?

Which common research method is best for gathering demographic and quantitative data?

• Focus groups

• Surveys

• Research companies

• Web analytics

Ads, emails, and text messages are all examples of marketing approaches.

• True

• False

Target markets are identified groups of consumers who are most likely to purchase your product or service.

• True

• False

Marketing is the process of communicating a company’s value to the customer.

• True

• False