Marketing Mix - module 1

Marketing Mix - module 1

9th - 12th Grade

5 Qs

quiz-placeholder

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Marketing Mix - module 1

Marketing Mix - module 1

Assessment

Quiz

Arts

9th - 12th Grade

Hard

Created by

E K

Used 3+ times

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who said it?

Marketing Mix is a set of tactical marketing tools that the firm blends in order to produce the response it wants from the target market.

Philip Kotler

No First Name Given Armstrong

Both Kotler and Armstrong

W J Stanton

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

What are the four Ps of Philip Kotler's Marketing Mix definition?

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which of the following is a characteristic of marketing mix?

(More than one answer)

Link between firm and consumer

Core of marketing process

Interdependent variables

Applicable to business and non-business organizations

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing Mix is a dynamic concept.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Helps to attain/achieve marketing/organizational goals/objectives/targets

The above point comes under which of the following concepts?

Characteristics

Features

Nature

All of the above