Marketing Mix - module 1

Who said it?

Marketing Mix is a set of tactical marketing tools that the firm blends in order to produce the response it wants from the target market.

• Philip Kotler

• No First Name Given Armstrong

• Both Kotler and Armstrong

• W J Stanton

What are the four Ps of Philip Kotler's Marketing Mix definition?

Which of the following is a characteristic of marketing mix?

(More than one answer)

• Link between firm and consumer

• Core of marketing process

• Interdependent variables

• Applicable to business and non-business organizations

Marketing Mix is a dynamic concept.

• True

• False

Helps to attain/achieve marketing/organizational goals/objectives/targets

The above point comes under which of the following concepts?

• Characteristics

• Features

• Nature

• All of the above