The Final Review (Intro2Bus.)

Promotion is...

• Communicating via ads

• Influencing buying behavior via communication

• Negotiating with customers to buy products

• Targeting certain people to buy certain items

What is a factor in the Promotional Mix?

What is a Bait and Switch?

• Baiting something into switching something

• Advertising a product with intent to persuade the customer to buy a more expensive one

• When a company sells a product at different prices based on the customers characteristics

• intentionally setting low prices to remove competition

What would be the target market of people who watch "60 Minutes"?

• 24-30 year old business professionals

• 35-45 year old people with kids

• 60-70 year old males

• 50-60 year old females with middle income family

What is Personal Selling?

• Selling, Personally

• Getting an experts opinion on a product

• Unbiased reports on products to customers

• Any direct contact between a salesperson and a customer

What's the definition of promotion?

What would be the advertising medium of 5-10 year old kids?

• Youtube

• roblox

• Tiktok

• Pinterest

What is the detention of Direct Marketing?

What's the target market of 14-18 year olds?

• Tiktok

• Facebook

• Instagram

• 60 minutes

What's the definition of Institutional Promotion?