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pricing

Authored by Tayyiba Khalil

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pricing
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15 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

_____ is the amount of money charged for a product or service.

Exchange

Price

Wage

Salary

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Price is the only element in the marketing mix that produces _____.

revenue

expense

cost

variable cost

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Costs that do not vary with production or sales level are referred to as _____.

fixed cost

variable cost

target cost

total cost

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Under _____, the market consists of many buyers and sellers trading in a uniform commodity such as wheat, butter, or milk.

pure competition

monopolistic competition

pure monopoly

oligopoly

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

When companies set prices, the government and social concerns are two _____ affecting pricing decisions.

external factors

internal factors

demand curve

cost

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Product costs set a(n) _____ to the price.

ceiling

floor

break even cost

demand curve

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Consumer perceptions of the product’s value set the _____.

floor

ceiling

demand curve

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