Social Media Marketing Quizziz (FB, INSTA, TWITTER)

Social Media Marketing is a way for businesses to interact with people (customers) online.

• True

• False

The online world today has shifted from a one-to-one to a many-to-many method of interaction.

• True

• False

In what year do social media sites arrive online (Facebook, LinkedIn, MySpace)?

• 2003-2004

• 2006

• 2010

• 2012

Over 92% of marketing executives use social media marketing strategies.

• True

• False

Explain the 6 steps to create a social media marketing plan.

Answer explanation

» STEP 1: Create social media marketing objectives and goals

» STEP 2: Conduct a social media audit

» STEP 3: Create or improve your social media accounts

» STEP 4: Gather social media marketing inspiration » STEP 5: Create a content marketing plan and social media content calendar

» STEP 6: Test, evaluate, and adjust your social media marketing plan

What are the 5 key pillars for epic content?

Answer explanation

  » ONE: Value  

» TWO: Research 

» THREE: Staying Power 

» FOUR: Passion 

» FIVE: Different

Social media marketing is only for Fortune 500 companies.

• True

• False

Explain 3 different types of goals of social media marketing.

Answer explanation

1. BRAND AWARENESS: This is the top reason marketers use social media.

2.RAVING FANS: Every business needs them. They are the best at selling your product.

3. WEBSITE TRAFFIC: Get users from social to your website where they can spend money.

4. CUSTOMER SERVICE: Hug your haters, and shine above your competitors.

5. EMAIL LIST: Your email list stays with you forever. It’s like gold.

6. REVENUE: A well-crafted status update can turn your audience members into paying customers.

A good habit to get into is to post 75% non-promotional content and 25% promotional content.

• True

• False

Which is NOT a purpose of content?

• Add value

• Solve problems

• Make people laugh

• Using up space