Sports & Entertainment Marketing Midterm Review

___________ is the process of developing, promoting, and distributing products or goods and services to satisfy customers’ needs and wants.

• Sports
• Entertainment
• Marketing
• Sales

_________ is the exchange process between as customer and a sellers.

• Product
• Price
• Place
• Promotion

_________ are how the goods/services are communicated to the consumer.

• Product
• Price
• Place
• Promotion

_________ is a good, service, or idea used to satisfy customer needs.

• Product
• Price
• Place
• Promotion

___________ is where the product will be available to a customer.

• Product
• Price
• Place
• Promotion

______________ ____________ is an idea that organizations need to satisfy their customers while also trying to reach their organization’s goals.

• Product Idea
• Promotional Plan
• Marketing Concept
• Sales Plan

________________ is a person who utilizes, views, participates, studies, visits and/or collects your product.

• Consumer
• Employee
• Manager
• Salesperson

____________ __________ is a specific group of consumers than an organization selects as the focus of its marketing plan.

• New buyers
• Sports Fans
• Purchasing Group
• Target Market

______________ is the characteristic that describes where consumers live.

• Demographics
• Geographic
• Psychographics
• Behaviors

______________ are statistics that describe a population in terms of personal characteristics such as gender, race, religion, and income.

• Demographics
• Geographic
• Psychographics
• Behaviors