Quiz for Retail Design and Layout (Group7)

In Chapter 9 (Retail Design and Layout), the objectives that were being discussed are the following:

• Discuss various types of retail atmospherics

• Evaluate the impact of Visual Merchandising on Consumers

• Apply Consumer Behaviour theory to retailing

• Explain the significance of retail store design

An element of exterior design that acts as a key form of communication with customers and commonly known as the "fascia".

• Marquees

• Windows

• Walkways

• Doortypes

An element of interior design that includes types of

furniture made specifically for stores, including sales counters; presentation cases; racks and shelves; gondolas and tables; as well as mannequins.

• Furniture

• Shelving

• Fixtures

• Fittings

What are the elements of Interior Design? Click all that apply.

• Fixtures

• Store Entrance

• Windows

• Displays

• Ceilings

The Factors Affecting Store Layout are:

• Degree of Change in Operation

• Stock/Inventory Level

• Mode of Operation

• Total Space Available

The way in which products are displayed in the window historically and also termed as "window dressing".

• Window Dressing

• Visual Merchandising

• Signage and Graphics

• In-store Display

Help customers locate specific products and departments, provide specific information, and suggest items/special purchases.

• Window Dressing

• Visual Merchandising

• Signage and Graphics

• In-store Display

A set-up that includes signage and sometimes other features, including product themselves

• Window Dressing

• Visual Merchandising

• Signage and Graphics

• In-store Display

The decorative style of retails store that conveys to the customer "what the store is all about".

Built by retail store layout that makes the most significant and last impression.