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Marketing Final Exam

Authored by Fran Clark

Business

9th - 12th Grade

Used 26+ times

Marketing Final Exam
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one of the following is not apart of the marketing mix:

Product
Place
Profit
Promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Where does marketing occur?

Only online
Only in brick and mortar stores
Everywhere
Only on social media

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is marketed?

Goods
Services
Experiences
All of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which describes the societal marketing concept?

Involves creating and marketing products that not only benefit the consumer, but society as a whole
Involves creating and marketing products that only benefit the consumer
Involves creating and marketing products that only benefit the seller
Involves creating and marketing products that only turn large profits

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following are a part of the 7 marketing functions?

Pricing
Channel management
Selling
All of the above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which describes the process of market planning?

Conducting background research prior to creating your marketing plan
Determining activities, goals, objectives, and procedures to carry out strategies to attract target customers
Developing a product mix
Identifying, selecting and evaluating sales channels

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a purpose of promotion?

To inform
To persuade
To communicate
To discourage sales

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