Mobile Marketing

marketing which takes place via mobile devices; makes use of mobile features to create marketing campaigns based on a customer’s preference

• traditional marketing

• mobile Marketing

• segmented marketing

• targeted marketing

cellular phone which performs many of the functions of a computer

• analog phone

• smart phone

• land line

• sat phone

computers which accept input directly from the LCD screen rather than a keyboard or mouse

• smart phone

• tablet

• land line

• white board

allows for short text messages to be sent from one cell phone to another; does not exceed 160 characters

• SMS or short message service

• MMS or multimedia message service

• QR or Quick response code

• LBS or location based service

software application for an IP-capable mobile device which requires knowledge about where the mobile device is located

• SMS or short message service

• MMS or multimedia message service

• QR or Quick response code

• LBS or location based service

machine-readable codes used to transmit information to consumers; consists of an array of black and white squares which can be read by the camera on a smartphone

• SMS or short message service

• MMS or multimedia message service

• QR or Quick response code

• LBS or location based service

allows for photos to be sent via text message and is used to send texts containing more than 160 characters; sometimes requires mobile web to receive messages

• SMS or short message service

• MMS or multimedia message service

• QR or Quick response code

• LBS or location based service

allows an application to notify a user of new messages or events, even when the user is not actively using the app

• Opt- in

• Mobile Advergaming

• push Notification

• Opt- Out

downloadable or Internet-based computer game which in some way advertises a brand-name product, service or company during the game

• Opt- in

• Mobile Advergaming

• push Notification

• Opt- Out

where an existing customer chooses to no longer receive electronic communications from an offer

• Opt- in

• Mobile Advergaming

• push Notification

• Opt- Out