MKTG 111 - Test #1 Review

Event marketing is an example of ____________

• Product
• Price
• Place
• Promotion

Which element of the marketing mix is demonstrated when an art gallery suggests a $2.00 donation at the door?

• Product
• Price
• Place
• Promotion

Which of the following is the dominant household structure in Canada

• Married Couples
• Families with 1-2 children
• One-person households
• Multi-generational families

Identify the product whose business is most likely to be affected by an economic slowdown.

• Smartphones
• Clothing
• Flour
• Gasoline

Six banks dominate the banking sector in Canada. This market is an example of _____.

• Perfect Competition
• Monopoly
• Oligopoly
• Monopolistic competition

Robert earned $100,000 last year. He paid income tax $22,000. What was Robert's gross income?

• $100,000
• $82,000
• $76,000
• $67,000

Ted is looking for a new mobile phone plan. Ted is concerned with price and coverage. These represent:

• Ted's Evoked Set
• Ted's evaluation criteria
• Showrooming
• Routine Problem Solving

Many clothing retailers find that consumer who shop with friends buy more than those who shop alone. This reflects:

• Psychological Influences
• Personal influences
• Situational Influences
• Economic Influences

The unique combination of benefits received that include quality, price, convenience, and service is called customer:

• Loyalty Program
• Value
• Convenience
• Product

Which of the following explains why Pfizer offered low-income senior citizens many prescriptions for $15 each a month?

• The profit motive
• The regulatory environment
• The customer Relationship management concept
• The corporate social responsibility concept