Promotional Mix

Free coverage in the news media

• publicity
• personal selling
• advertising
• sales promotion

An effective combination of strategies to meet promotional goals

• promotional budget
• push-pull concept
• promotional tie-in
• promotional mix

Passing out free samples is an example of 

• Advertising
• Sales Promotion
• Public Relations
• Personal Selling

A sales associate at Arby's takes your order and ask if you would like to make it a meal. Example of

• Advertising

• Sales Promotion

• Public Relations

• Personal Selling

A bank purchases a 30 second spot on the radio

• Advertising

• Sales Promotion

• Public Relations

• Personal Selling

Personal, face-to-face promotion allowing for customized presentation

• publicity
• direct marketing
• personal selling
• sales promotion

Targeted to a group of prospects or customers using mail or email

• publicity
• direct marekting
• personal selling
• advertising

Which of the following is NOT a part of the promotional mix?

• Direct Marketing

• Sales Promotion

• Pricing

• Personal Selling

Sending a customized promotional message to a customer's email 

• Publicity

• Direct Marketing

• Personal Selling

• Advertising

Promotion is one element of the marketing mix.

• True

• False