MKT 120 Test#1
Authored by Bobbi Stevens
Business
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20 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
There are five types of common marketing segmentation approaches. One of them is geographic segmentation, which covers:
age, family size, education
lifestyle, social class, personality
nations, states, zip codes
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The term that best describes the process of identifying, satisfying, and maintaining customer relationships is:
advertising
accounting
marketing
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A physical product you can touch is a(n)
philosophy
good
service
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The 4Ps of marketing are:
promotion, place, projects, peaks
product, price, promotion, place
place, price, product, pace
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The individual who actually uses the product.
Consumer
Organization
Customer
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A group that has the willingness, the ability, and authority to buy a product is a
strategic window
market
business consumer
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The paid ad in various media forms calling public attention to a need, product, service, or company
exchange of value
branding
advertising
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