MKT 120 Test#1

There are five types of common marketing segmentation approaches. One of them is geographic segmentation, which covers:

• age, family size, education
• lifestyle, social class, personality
• nations, states, zip codes

The term that best describes the process of identifying, satisfying, and maintaining customer relationships is:

• advertising
• accounting
• marketing

A physical product you can touch is a(n)

• philosophy
• good
• service

The 4Ps of marketing are:

• promotion, place, projects, peaks
• product, price, promotion, place
• place, price, product, pace

The individual who actually uses the product.

• Consumer
• Organization
• Customer

A group that has the willingness, the ability, and authority to buy a product is a

• strategic window
• market
• business consumer

The paid ad in various media forms calling public attention to a need, product, service, or company

• exchange of value
• branding
• advertising

Marketing strategy uses customer relationship management to help organizations:

• identify potential customers
• manage customers after the transaction is complete
• retain their customers

Determining which segments are most likely to become customers and directing marketing efforts to satisfy them.

• targeting
• family life cycle
• product

The process of dividing potential customers into groups to better understand them.

• marketing activity
• segmentation
• targeting