Customer Elements of LBP

All of these are examples of channels except for

• Word of Mouth

• Revenue Streams

• Advertising

• Target Marketing

Problem statements are written from the ____________ perspective.

• Bank's

• Investors'

• Business Owner's

• Customers'

Advantages of organizing customers into segments include (select more than one)

• Helps you decide which channel is best to reach them.

• Helps you get more likes on social media.

• Better customer relationships.

• More solutions to problems.

Select all below that represent Demographic Segmentation.

• Religion

• Location

• Age

• Behavior

Select all that represent Psychographic Segmentation.

• Values

• Opinions

• Lifestyle

• Age

Select all that represent Geographic Segmentation.

• Religion

• Age

• Location

• Climate

Select all that represent Behavioral Segmentation.

• Online shopping habit

• Culture

• In store shopping habit

• Location