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Customer Segmentation

Authored by Keisha M

Business

10th Grade

Used 1+ times

Customer Segmentation
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11 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

__________are used to divide the total market for their product into smaller, more specific groups.

Geographic Data

Customer Survey

Behavioral Research

Market Segmentations Methods

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Chad has an interest partying every weekend this can help a marketer determine his ______.

Psychographic criteria
Geographic criteria
Demographic criteria
Behavioral criteria

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

_____________involves using a single marketing strategy to reach all customers.

A Market Plan
Keeping up with the trends
Mass Marketing
None of the above

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The term "Demographics" refers to

Grouping potential customers based on their beliefs and preferences

Grouping potential customers based on whether or not they have purchased a product in the past

Grouping potential customers using statistical data such as age, race and gender

Grouping potential customers based on where they live

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?

Age

Household Income

Race

Political preference

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Segmenting a market based on customers' attitudes, opinions, and interests is called

Demographics

Psychographics

Geographics

Market Segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Segmenting a market based on customers' buying habits is an example of

demographic segmentation

psychographic segmentation

behavioral segmentation

geographic segmentation

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