Quiz: 2.3 Customer Problem Interviews

What is one of the objectives mentioned in the 2.3 presentation?

• Create a marketing plan

• Conduct multiple problem interviews

• Develop a financial report

• Design a website

Customer Interviews help us test our hypotheses by getting feedback from potential customers about their problem(s)

• True

• False

How many problem interviews should each student team member conduct at a minimum?

• 5

• 15

• 10

• 20

Which statement is true about a Problem Interview?

• It is a sales pitch

• It is a way to learn the jobs that must be done

• It is to prove you were right

• It is a presentation of your concept

What is the purpose of conducting interviews in the problem interview process?

• To avoid customer interaction

• To watch and listen to customers

• To sell our solution

• To give our elevator pitch

How a customer solves their problem is an example of ______

• how smart they are

• an existing alternative

• service design
• a business plan

What "pillars" of the BMC are we focusing on by conducting customer problem interviews?

• Customer Problems, Customer Segments, & the UVP

• Revenue & Expenses

• Channels & Customer Relationships

• Solutions & Key Metrics

When do the customer interviews end?

• After this Unit

• What are customer interviews?

• Never

What are the 2 best methods to use to see how customers solve their problem(s)? Select all that apply

• Telepathy

• Safari

• Follow Me Home

• Sign language

What should you do when in-person interviews are not possible?

• Cancel the interview

• Pivot & use video conferencing

• Make your team to pickup the slack

• Give up