iGCSE Market research

What type of research involves collecting data that does not yet exist?

• Primary research

• Secondary research

• Market research

• Product research

Which of the following is NOT an example of primary research?

• Surveys

• Focus groups

• Online news report

• Observation

What type of research involves collecting data that already exists?

• Primary research

• Secondary research

• Market research

• Product research

Which of the following is an example of market orientation?

• A company creates a new product without considering customer needs

• Company conducts market research to identify customer needs and preferences before creating a new product

• A company relies on historical sales data to determine product features

• A company uses expert opinions to guide product development

What is the purpose of market segmentation?

• To create a product that appeals to everyone

• To identify and target specific customer groups with unique needs and preferences

• To develop a product that can be sold in multiple markets

• To expand the company's market share

Which of the following is an example of secondary research?

• A company conducts a survey to collect data on customer preferences

• A company analyses sales data to identify trends in customer behavior

• A company conducts interviews with industry experts to gain insights into market trends

• A company observes customers in a store to understand their shopping habits

Which type of research is generally less expensive and quicker to conduct?

• Primary research

• Market orientation

• Secondary research

• Product orientation

What is product orientation?

• Focusing on the needs and preferences of specific customer groups

• Creating a product without considering customer needs

• Analysing market trends to guide product development

• Using expert opinions to guide product development

What is the main advantage of primary research?

• It is less expensive than secondary research

• It is quicker to conduct than secondary research

• It offers a broader perspective on industry trends and best practices

• It provides more relevant and specific data

Which of the following is an example of qualitative research?

• An observational study

• A survey with closed-ended questions

• A numerical analysis of sales data

• A true or false survey