Sales I - 3.01 Types of Sales Promotions

A ___________ calls for consumers to submit their names for a draw. When names are drawn, the winners get prizes.

• referral

• lifestyle discount

• contest

• sweepstakes

A business will typically offer you a cash reward or discount when you refer a new customer to the business.

• referral

• lifestyle discount

• contest

• sweepstakes

_______ are the promotion events that give consumers the chance to win something such as cash, trips or goods.

• referral

• lifestyle discount

• contest

• sweepstakes

Discounts offered specifically to a particular profession, age group, or demographic.

• referral

• lifestyle discount

• contest

• sweepstakes

A _______ is also known as a cash refund offer. It is an offer to refund part of the purchase price of a product to consumers who send a proof of purchase to the manufacturer.

• rebate

• free shipping

• flash sale

• coupon

A certificate that provides buyers a discount when they purchase a specified product.

• rebate

• free shipping

• flash sale

• coupon

When a business offers substantial discounts for a very short period of time.

• rebate

• free shipping

• flash sale

• coupon

An offer from a business to send your purchase to you for free.

• rebate

• free shipping

• flash sale

• coupon

An example of this offer could be giving customers free video games with the purchase of a video game console.

• samples

• premium

• loyalty program

• point of purchase

A common example is when a small product sample or trial size is given to a potential customer.

• samples

• premium

• loyalty program

• point of purchase