Market Segmentation Quiz

What is demographic segmentation?

• Focusing on a specific age group for marketing

• Targeting customers based on their shopping habits

• Creating products that appeal to a wide range of people

• Dividing a market into smaller groups based on different factors

Which of the following is NOT a factor used in demographic segmentation?

• Lifestyle

• Marital status

• Occupation

• Income

How does demographic segmentation help companies?

• By creating generic advertisements for all customers

• By understanding the needs and preferences of different groups

• By targeting every demographic group equally

• By increasing the cost of marketing strategies

What does age segmentation involve?

• Targeting customers based on their location

• Creating products for people with different lifestyles

• Focusing on customers' income levels

• Dividing a target market based on their age groups

What is gender segmentation?

• The practice of dividing a target market based on gender

• The act of dividing a target market into different income brackets

• The process of dividing a target market based on lifestyle

• The act of dividing a target market into different geographical areas

How does location segmentation help companies?

• By understanding the needs and preferences of different groups

• By increasing the cost of marketing strategies

• By creating products for people with different lifestyles

• By targeting customers based on their location

What is occupation segmentation?

• The act of dividing a target market based on the type of job or profession individuals have

• The practice of dividing a target market based on the way individuals live their lives

• The act of dividing a target market into different geographical areas

• The process of dividing a target market based on their age groups

What is lifestyle segmentation based on?

• The geographical areas where individuals live

• The way individuals live their lives and their interests

• The income brackets or levels of individuals

• The type of job or profession individuals have

How does income segmentation help companies?

• By creating products for people with different lifestyles

• By targeting customers based on their location

• By offering different product packages that cater to different budget ranges

• By understanding the needs and preferences of different groups

What is the overall impression a customer has of a company based on their interactions and transactions?

• Customer satisfaction

• Customer experience

• Customer engagement

• Customer loyalty