Workshop Caribbean

What is a Brand?

• It is the image that people have of the company.

• It is the company logo.

• They are the communication strategies of the company.

What are the key characteristics of STIHL?

• Knowledge, Strategy, Sustainability

• Strong roots, Tackling the task, Close to people

• (Re)Knowledge, Relevance, Character, Focus

What are the main values ​​of STIHL?

• Sustainable, Leader, Focus

• Strong, Leader, Sustainable

• Relevance, Character, Focus

What is the core/reason to be of STIHL?

• The growth of nature is the growth of our life.

• STIHL provides the perfect tools.

• The power to grow.

What is Visual Merchandising?

• It is a marketing practice that uses color, lighting, product displays, technology, and other elements to attract customer attention to your store. ​

• It is a marketing practice that uses influencers to attract customers to your store. ​

• It is a marketing practice that uses advertising and advertisements.

What is a campaign?

• It is a set of activities for the Marketing plan.

• It is a set of marketing activities that aims to know the customer.

• It is a set of marketing activities that aims to advertise the brand, products and / or services.

What is Google My Business?

• It is a tool to present your business in the Google search engine and maps.

• It is a Google tool to store documents.

• It is a Google tool to make ads.

What is customer data used for? ​

• To have a database.

• They are useless.

• To know the situation of our client and to be able to find the best solution to satisfy him.

What is a SMART goal?

• It is a Specific, Measurable, Realistic, and Time-Based goal.

• It is a Specific, Measurable, Achievable, Realistic, and Time-Based goal.

• It's a target with smart strategies.

What are Key Performance Indicatores (objective indicators)?

• They are employee performance metrics.

• An interpretation of a measure or set of measures used to manage a project.

• It is a management tool to measure the level of performance and success of an organization or process.