Business Essentials Comp 4.03 Have It Your Way

Marketing links producers to

• Distributors

• Retailers

• Marketers

• Customers

Marketing is described as creating

• Exchanges

• Needs

• Advertisements

• Gaps

Which of the following is a marketing activity

• Balancing customer needs and wants

• Leading a project team

• Communicating with customers

• Lowering operational expenses

What provides the basis for all marketing goals and actions?

• Pricing

• Planning

• Budgeting

• Retailing

Which of the following influences the process of determining price:

• Customers' perception of value

• Publicity

• Purchase location

• Sales promotion

Which of the following is a method used to communicate with customers:

• Personal selling

• Manufacturing

• Customer orientation

• Sales promotion

Which of the following is an example of communicating with customers:

• Creating anew product

• Sponsoring a charity event

• Choosing a store to distribute products

• Developing a marketing plan

The purpose of communicating with customers is to

• Gather participants for a survey

• Befriend customers

• Determine prices

• Attract customers' interest

In an overall sense, where does marketing occur?

• Wherever advertisements are

• Wherever stores are

• Wherever businesses are

• Wherever customers are

Of the following, which is a durable good:

• Coffee mug

• Insect repellent

• Hamburger

• Lip balm