Design Esthetics #2: Layout 1

The way individual elements of a design are arranged. This is commonly seen in text placement.

• Alignment
• Style Guide
• Flush Right
• Flush Left
• Justified Text

A large initial letter at the start of the text that drops into the line or lines of text below.

• Drop Cap
• Style Guide
• Alignment
• Flush Right
• Flush Left

Copy aligned along the right margin.

• Flush Right
• Style Guide
• Alignment
• Flush Left
• Justified Text

Copy aligned along the left margin.

• Flush Left
• Style Guide
• Alignment
• Flush Right
• Justified Text

Paragraph or block of text in which all words in all lines are spaced-out such that the first word aligns with the left margin and the last word with the right margin.

• Justified Text
• Style Guide
• Alignment
• Flush Right
• Flush Left

A style of design that creates a digital imitation of a physical object. These designs have the illusion of depth, so buttons, for example, look like they can be pressed "in" or "out".

• Skeuomorphism
• Style Guide
• Alignment
• Flush Right
• Flush Left

Any part of the design without an image or text.

• White Space
• Style Guide
• Alignment
• Flush Right
• Flush Left

A set of design standards for a specific brand to ensure complete consistency in the style and formatting of design assets. This often includes guidelines for color schemes, typefaces, and how logos are used and placed within an asset, among others.

• Style Guide
• Alignment
• Flush Right
• Flush Left
• Justified Text

The space surrounding the words and shapes in your design. Some designers choose to use this space to create an additional design.

• Negative Space
• Style Guide
• Alignment
• Flush Right
• Flush Left