Marketing Final Exam

Where does a channel of distribution begin?

• With the industrial user

• With the ultimate consumer

• With the producer

• With the intermediary

Which of the following is an example of an ultimate consumer:

• A teenager buying her/his first car

• A farmer buying seed for crops that will be sold at market

• A manager buying office supplies

• A restaurant owner buying a new oven for the restaurant’s kitchen

Which of the following is an example of an industrial user:

• A parent buying a picture frame for his/her desk

• A hairstylist buying new scissors to perform haircuts

• A family buying a new home computer

• A teacher buying a book to read on vacation

What type of intermediary would purchase baseball bats from one producer, mitts from another, and balls from still another, and then sell an assortment to sporting goods stores?

• Agent

• Wholesaler

• Producer

• Retailer

Which of the following intermediaries never actually owns the products they promote and sell:

• Retailers

• Wholesalers

• Agents

• Industrial users

An intermediary function that makes goods available to consumers where they are wanted and needed is

• extending credit.

• transporting and storing.

• servicing sales.

• providing management services.

Which indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?

• Producer to retailer to consumer

• Producer to wholesaler to retailer to consumer

• Producer to consumer

• Producer to agent to retailer to consumer

What is the most common channel of distribution for large industrial goods?

• Producer to retailer to consumer

• Producer to wholesaler to retailer to consumer

• Producer to agent to industrial distributor to user

• Producer to industrial user

What distribution channel is used for high-priced industrial goods when the producer does not have its own sale force?

• Producer to agent to user

• Producer to industrial distributor to user

• Producer to industrial user

• Producer to agent to industrial distributor to user

Which of the following retailers would be most likely to be part of the producer-to-retailer-to-consumer channel:

• Small boutique

• Large retail chain

• Specialty shop

• Locally owned pharmacy