SEO Deepdive Quiz

Are market conditions better or worse than last year?

• Better

• Worse

What % of acquisition does SEO drive?

• 20%

• 30%

• 40%

• 50%

Answer explanation

There was a slight drop in SEO traffic from 30.9% in FY21 to 29.6% in FY22

Which page types drive the highest proportion of Applications, First Trades and Revenue?

• Cluster pages

• Homepages

• Article pages

• Brochure pages

Is there correlation between SEO position ranking and acquisition?

• Yes

• No

Are SEO on track for to hit their NCCI target?

• Yes

• No