
Stukent Ch. 4 Activity
Authored by Amy Hardin
Business
9th - 12th Grade

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20 questions
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1.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Companies who properly identify and market to their target audience will increase their annual growth by 200 percent
True
False
2.
MULTIPLE SELECT QUESTION
3 mins • 1 pt
Which of the following terms are approaches used in market segmentation
concentration
analytic
multi-segment
predictive
3.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
You can use the same marketing mix for all market segments
True
False
4.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which is NOT true of the concentration method?
lower marketing costs
Higher potential returns
good for new businesses
higher potential for growth
5.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which is NOT true of the multiple segment method?
requires more time to identify segments
higher sales and profit potential
it's cheaper to implement
requires multiple marketing mixes
6.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which of the following is not one of the seven major types of market segmentation?
Purchasing patterns
psychographics
demographics
benefits
All are correct
7.
MULTIPLE CHOICE QUESTION
3 mins • 1 pt
Which of the following divides customers by buying habits.
Purchasing patterns
psychographics
demographics
benefits
All are correct
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