Sales & Marketing

Every brand has its own unique personality or

•    voice.

• Tone

• Attitude

• Ambience

    Which type of sales includes both leisure and business guests?

• Class

• Group

• Independent

• Transient

    Which type of marketing uses a celebrity or expert in a particular field with a large following who comments or posts about a particular brand?

• Affiliate

• Influencer

• Social Media

• Digital

1.     Which type of marketing occurs through electronic devices?

• Influencer

• Digital

• Affiliate

• Content

   Every brand wants to be the first result shown in a search. What is the process by which we increase visitors to a site by making changes to its design and content?

•    Data collection (DC)

•   Search and Find (S&F)

•    Data collection (DC)

•   Search engine optimization (SEO)

  Which type of marketing occurs when a company sells its products or services by having individuals or companies market the company’s products?

• Influencer

• Product

• Affiliate

• Digital

   When a company uses data collected to find trends and answer questions to inform marketing practices, it is called

•     data analytics.

• conversion marketing.

•      analytical investigating.

•    analytical investigating.

   A restaurant owner wants to determine how effective the restaurant’s website is at encouraging guests to make a reservation. The owner learns that 320 people have visited the restaurant website and 89 have made a reservation based on the website visit. What is the conversion rate?

• 89%

• 3.5%

• 28%

• 35%

What does it take to put a marketing plan into action?

•      Time, money, and talent

•     Personnel, advertising, and target market

•     Product, affiliate, and investors

•     Crowdfunding, time, and advertising

     When a market is divided into smaller groups based on different characteristics it is called

• Direct Marketing

• Positioning

• Market Segmentation

• Sampling