SEM Fundamentals
Authored by Lonnie Mcravin
Business
9th - 12th Grade
Used 5+ times
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11 questions
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1.
MATCH QUESTION
1 min • 1 pt
entertainment
the number of times per advertisement, game , or show that a product, or service is associated with an athlete, team, or entertainer.
distribution
the number of viewers a program attracts.
ratings
Some type of performance that people are willing to spend their money and spare time on.
promotion
ways to make customers aware of products and encourage them to buy.
gross impressions
Involves the locations and methods used to make products available to customers.
2.
MATCH QUESTION
1 min • 1 pt
marketing
Using sports to market products.
entertainment marketing
the amount that customers pay for products.
sports marketing
Influencing how people choose to spend their time and money on entertainment
price
Common characteristics of a group, such as age, marital status, gender, and income level.
demographics
The creation and maintenance of satisfying exchange relationships.
3.
MATCH QUESTION
1 min • 1 pt
discretionary income
determines how a business blends the four marketing elements known as the 4 P's.
marketing mix
Amount of money individuals have to spend after paying for the necessities of life and other fixed expenses.
product
What a business offers customers to satisfy needs.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs and wants is
a product/service management
financing
selling
channel management
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
All of the following factors are important to the success of sports marketing except
celebrities
gross impressions
timing
new opportunities
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The primary focus of marketing is
improving brand recognition
maximizing profit
satisfying customer needs
promoting products and services
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an element of distribution?
selecting a host city for a soccer tournament
selling tickets to a concert online
shipping TVs to an electronics retailer
all of the above
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