SEM Fundamentals

Match the following

• distribution

• the number of times per advertisement, game , or show that a product, or service is associated with an athlete, team, or entertainer.

• ratings

• the number of viewers a program attracts.

• gross impressions

• Some type of performance that people are willing to spend their money and spare time on.

• promotion

• Involves the locations and methods used to make products available to customers.

• entertainment

• ways to make customers aware of products and encourage them to buy.

Match the following

• demographics

• the amount that customers pay for products.

• marketing

• Influencing how people choose to spend their time and money on entertainment

• sports marketing

• Common characteristics of a group, such as age, marital status, gender, and income level.

• price

• The creation and maintenance of satisfying exchange relationships.

• entertainment marketing

• Using sports to market products.

Match the following

• product

• determines how a business blends the four marketing elements known as the 4 P's.

• discretionary income

• What a business offers customers to satisfy needs.

• marketing mix

• Amount of money individuals have to spend after paying for the necessities of life and other fixed expenses.

Designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs and wants is

• a product/service management

• financing

• selling

• channel management

All of the following factors are important to the success of sports marketing except

• celebrities

• gross impressions

• timing

• new opportunities

The primary focus of marketing is

• improving brand recognition

• maximizing profit

• satisfying customer needs

• promoting products and services

Which of the following is an element of distribution?

• selecting a host city for a soccer tournament

• selling tickets to a concert online

• shipping TVs to an electronics retailer

• all of the above

A professional sports team decides to move to another city. The decision is part of

• marketing information management

• product management

• market planning

• channel management

All of the following are demographics except

• price

• income

• marital status

• age

Which of the following does not demonstrate the emotional value of sports?

• buying season tickets each year to your college football team

• taking a vacation to go to the Olympics

• catching the latest baseball scores while watching the local news

• purchasing a jersey displaying your favorite team's mascot