9 Steps for Starting Your Business

Different than anything else. Attracts customers and generates sales that is different from other businesses.

• Expense

• Differentiated Offering

• Target Market

• Credit

The intended group of customers you want to serve.

• Expense

• Differentiated Offering

• Target Market

• Credit

A one-page financial projection that lists your major revenue sources and expenses.

• Expense

• Pro Forma

• Target Market

• Credit

is how you intend to communicate to large numbers of customers, motivating them to learn more about your business. (Example: advertising is a marketing tool.)

• Selling Strategy

• Pro Forma

• Marketing Strategy

• Credit

is how you move specific customers to buy from you. (Example: a special event in your store’s parking lot featuring discount prices is selling.)

• Selling Strategy

• Pro Forma

• Marketing Strategy

• Credit

A detailed To Do List of steps you’ll need to take to go from concept and funding all the way to business launch

• Launch Plan

• Pro Forma

• Marketing Strategy

• Accounting System

Software program to track financial information like budgets, expenditures, invoicing and payroll.

• Launch Plan

• Pro Forma

• Marketing Strategy

• Accounting System

Income. The amount of money earned from the sale of products/services.

• Overhead cost

• Expense

• Costs of Goods

• Revenue

The cost required for an item or service. The outflow of money to another person or group to pay for an item or service.

• Overhead cost

• Expense

• Costs of Goods

• Revenue

The cost that it takes to produce a product or service. Includes materials and labor.

• Overhead cost

• Expense

• Costs of Goods

• Revenue