Which of the following is part of an organisation's marketing environment?
Market Evironment and Analysis Quiz

Quiz
•
English
•
12th Grade
•
Hard
Sam McNeill
Used 5+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The organisation's micro environment
The organisation's macro environment
Any internal or external force affects the organisation's ability to create, communicate, deliver and exchange value offerings
All of the options
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the process of breaking the marketing environment into smaller parts to gain a better understanding of it known as?
The internal environment
Environmental analysis
The micro environment
The macro environment
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When using the PESTEL framework, marketers are investigating
Internal forces
Macro environmental forces
Micro environmental forces
Competitive forces
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following statement is correct?
The internal environment includes those factors that are not controllable by the organisation
Weaknesses are internal factors that marketers seek to minimize
The internal environment includes factors that are controllable by the organisation
both B and C
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An organisation chart can be a useful tool to help analyze an organisation's
market perception
marketing mix
external environment
internal environment
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An organisation that cuts its marketing budget during an economic downturn could be more likely to view marketing as
A cost
An investment
Essential
Both B and C
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is not part of an organisation's external environment?
Customers
Competitors
The micro environment
All of the options listed are part of an organisation's external environment
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