Market Evironment and Analysis Quiz

Market Evironment and Analysis Quiz

12th Grade

20 Qs

quiz-placeholder

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Market Evironment and Analysis Quiz

Market Evironment and Analysis Quiz

Assessment

Quiz

English

12th Grade

Hard

Created by

Sam McNeill

Used 5+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is part of an organisation's marketing environment?

The organisation's micro environment

The organisation's macro environment

Any internal or external force affects the organisation's ability to create, communicate, deliver and exchange value offerings

All of the options

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the process of breaking the marketing environment into smaller parts to gain a better understanding of it known as?

The internal environment

Environmental analysis

The micro environment

The macro environment

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When using the PESTEL framework, marketers are investigating

Internal forces

Macro environmental forces

Micro environmental forces

Competitive forces

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following statement is correct?

The internal environment includes those factors that are not controllable by the organisation

Weaknesses are internal factors that marketers seek to minimize

The internal environment includes factors that are controllable by the organisation

both B and C

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An organisation chart can be a useful tool to help analyze an organisation's

market perception

marketing mix

external environment

internal environment

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An organisation that cuts its marketing budget during an economic downturn could be more likely to view marketing as

A cost

An investment

Essential

Both B and C

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not part of an organisation's external environment?

Customers

Competitors

The micro environment

All of the options listed are part of an organisation's external environment

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