Market Evironment and Analysis Quiz

Which of the following is part of an organisation's marketing environment?

• The organisation's micro environment

• The organisation's macro environment

• Any internal or external force affects the organisation's ability to create, communicate, deliver and exchange value offerings

• All of the options

What is the process of breaking the marketing environment into smaller parts to gain a better understanding of it known as?

• The internal environment

• Environmental analysis

• The micro environment

• The macro environment

When using the PESTEL framework, marketers are investigating

• Internal forces

• Macro environmental forces

• Micro environmental forces

• Competitive forces

Which of the following statement is correct?

• The internal environment includes those factors that are not controllable by the organisation

• Weaknesses are internal factors that marketers seek to minimize

• The internal environment includes factors that are controllable by the organisation

• both B and C

An organisation chart can be a useful tool to help analyze an organisation's

• market perception

• marketing mix

• external environment

• internal environment

An organisation that cuts its marketing budget during an economic downturn could be more likely to view marketing as

• A cost

• An investment

• Essential

• Both B and C

Which of the following is not part of an organisation's external environment?

• Customers

• Competitors

• The micro environment

• All of the options listed are part of an organisation's external environment

Primary produces such as what farmers construct dams in an attempt to influence their businesses are what type of environment?

• Internal environment

• External environment

• Micro environment

• Macro environment

A level of competition characterised by consumers often having limited financial resources is known as...

• Generic competition

• Total budget competition

• Monopolistic competiton

• Brand competition

Which of the following would not be a part of an organisation's micro environment?

• Competitors

• Partners such as suppliers and retailers

• Customers

• The economy