POB Ch 8 & 11 Test

is a method of measuring inventory that involves taking a physical count of merchandise at regular periods

• direct channel

• periodic inventory control system

• quality control

• automatic ordering report

goods and services

• Production

• Services

• Products

• Goods

is a group of closely related products within the product mix

• prototype

• product line

• product width

• break-even point

is the point at which revenue from sales equals the costs; product starts making a profit

• break-even point

• break-even analysis

• value proposition

• product line

is marketing an existing product in a new way to create a new opinion or view of the product in the minds of customers to increase sales

• test marketing

• prototype

• repositioning

• more-for-more

introduces a new product to a small portion of the target market to learn how it will sell

• test marketing

• concept testing

• commercialization

• product planning

purchases large amounts of goods directly from manufacturers; distributor

• retailer

• manufacturer

• wholesaler

• products

is the number of product items within a product line

• product line

• product mix

• product width

• product depth

is the process of deciding which products will appeal to the target market

• product mix

• product life cycle

• product depth

• product planning

is the practice of advertising one product with the intent of persuading customers to buy a more expensive item when then arrive in the store

• direct channel

• bait and switch

• supply chain

• predatory pricing