Spring 2023 - Marketing 101-12 - Midterm Prep Session

What year was Sac State founded? (Practice Round)

• 1947

• 1974

• 1749

• 1794

What topic has not been covered yet? (Syllabus)

• Marketing analytics

• Principles of Marketing

• Introduction to Marketing

• Micro-environment vs. Macro- environment

What's the best way to contact the instructor? (Syllabus)

• Via email.

• Via email in Canvas

• Via Instagram DMs

• Via phone

When are initial discussion posts due? (Syllabus)

• Thursday, before class

• Tuesday, before class

• Saturday at 11:59 PM

• Thursday at 11:59 PM

What percentage of your grade is the midterm? (Syllabus)

• 20

• 25

• 30

• 35

True or false?

Midterm and final exams are cumulative. (Syllabus)

• True

• False

Which element does not belong in Maslow's Hierarchy of Needs? (Week 1)

• Safety

• Art

• Physiological

• Self-Actualization

What word refers to wants backed by buying power? (Week 1)

• Demand

• Need

• Market offering

• Satisfaction

What is true regarding customer lifetime value? (Week 1)

• it only applies to subscription offerings like netflix.

• It goes down as time progresses.

• It is shortened with the acronym CV.

• It's 5 times cheaper to keep an old customer than acquire a new one.

What is not one of the 4 elements of the marketing mix? (Week 1)

• Product

• Price

• People

• Place