Market Segmentation

Market Segmentation

9th - 12th Grade

28 Qs

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Market Segmentation

Market Segmentation

Assessment

Quiz

Other

9th - 12th Grade

Medium

Created by

DeAna Islas

Used 5+ times

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28 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A ________ analysis is based on a customer's changes in attitudes, lifestyles, and opinions.

Demographic

Social-Cultural (Psychographics)

Geographic

Behavioral

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A customer's interest in playing basketball can help a marketer determine his/her ______.

Psychographic criteria

Geographic criteria

Demographic criteria

Behavioral criteria

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

___________ is a method used to identify customers with similar wants and needs.
Selling
Planning
Market Segmentation
Sales pitch

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

Which market segmentation method is selected when classifications of age, gender, income, or family size are utilized?

Behaviorial

Psychographic

Demographic

Geographic

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

How many market segmentations are there?

4

8

2

10

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

When a business divides its market based on where its customers live, it is called:

geographic segmentation

demographic segmentation

psychographic segmentation

behavioral segmentation

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The change in climate of the city, where a product is being sold, will affect the __________ region of the marketing plan.

Geographic

Demographic

Psychographic

Telepathic

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