Market Segmentation

A ________ analysis is based on a customer's changes in attitudes, lifestyles, and opinions.

• Demographic

• Social-Cultural (Psychographics)

• Geographic

• Behavioral

A customer's interest in playing basketball can help a marketer determine his/her ______.

• Psychographic criteria

• Geographic criteria

• Demographic criteria

• Behavioral criteria

___________ is a method used to identify customers with similar wants and needs.

• Selling
• Planning
• Market Segmentation
• Sales pitch

Which market segmentation method is selected when classifications of age, gender, income, or family size are utilized?

• Behaviorial

• Psychographic

• Demographic

• Geographic

How many market segmentations are there?

• 4

• 8

• 2

• 10

When a business divides its market based on where its customers live, it is called:

• geographic segmentation

• demographic segmentation

• psychographic segmentation

• behavioral segmentation

The change in climate of the city, where a product is being sold, will affect the __________ region of the marketing plan.

• Geographic

• Demographic

• Psychographic

• Telepathic

A customer's interest in playing basketball can help a marketer determine his/her ______.

• Psychographic criteria

• Geographic criteria

• Demographic criteria

• Behavioral criteria

________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 

• Mass customization
• Market targeting
• Market segmentation
• Differentiation

How is a market segmented by 'lifestyle'?

• Products can be aimed specifically at males or females or both

• People have different hobbies and interests, which can be connected to income and location.

• Consumers live in different parts of the country and will have different tastes and needs. Those living in the city might want a smaller car

• Age groups can be split into categories e.g. 0-10, 11-16 or 18+. Or even by young and old