PRE-TEST

It is the process of continuously and profitably satisfying target customer’s needs, wants and expectations superior to competition.

• Market

• Marketer

• Marketing

• Marketing Management

It pertains to a feeling of deprivation. 

• Desire

• Needs

• Wants

• Demands

It refers to anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or a need.  It includes physical objects, services, persons, places organizations and ideas.

• Products

• Place

• Promotion

• Price

It described in terms of objects that will satisfy needs, it refers to a particular preference of the person.  It is shaped by culture and individual personality.

• Needs

• Desire

• Demand

• Wants

It is a marketing term that refers to all people who buy the product, as well as those who could potentially purchase the product.

• Buyers

• Markets

• People

• Competitor

The set of controllable and inter-related variables composed of product, place, price and promotion that the company assembles to satisfy a target group better than its competitors.

 

• Marketing Plan

• Marketing Strategy

• Marketing Mix

• Marketing Environment

Refers to the act of obtaining a desired object from someone by offering something in return. 

• Transaction

• Relationship Marketing

• Marketing Network

• Exchange

It exists if the need or want is supported by the person’s purchasing power or the ability to pay for the product or service.

• Needs

• Wants

• Demands

• Desires

These are attributes of a company that need to be improved or changed.

• Strengths

• Weaknesses

• Opportunities

• Threats

It consists of external forces that have a significant influence on marketing strategy. These are beyond the control of the organization.

• Marketing Environment

• Business Environment

• Microenvironment

• Macroenvironment