S3 Marketing

Which of the following are NOT methods of Field Research?

• Interviews

• Online Surveys

• Newspaper Articles

• Focus Groups

Which of the following is an advantage of Desk Research?

• More specific to the business needs

• Easier to gather as it already exists

• It won't contain biased information

• Multiple viewpoints can be gathered at once

"The percentage of customers in a specific market" is a definition of what?

• Market Growth

• Market Leader

• Market Research

• Market Share

Which of the following is NOT a Market Segment?

• Age

• Gender

• Geographical Location

• Price

Introduction, Growth and Decline are all stages in a Product Life Cycle - what is the other stage called?

• Maturity

• Prototype

• Field

• Psychological

Which stage in the Product Life Cycle is the most profitable stage?

• Introduction

• Maturity

• Decline

• Growth

Which stage in the Product Life Cycle does the most amount of advertising?

• Introduction

• Growth

• Maturity

• Decline

Market Research and Test Marketing takes place before a product is launched. What other stage happens?

• The product is launched onto the market.

• The product sales start to rise.

• A prototype is made.

• The product is removed from the market as it isn't selling well.

Which pricing strategy is used when the product is set lower for a short period of time?

• High price

• Low price

• Promotional price

• Psychological price

Which pricing strategy calculates the unit cost and adds a percentage on to make profit?

• Promotional price

• Psychological price

• Cost plus price

• High price