1.05 QUIZIZZ Study Guide

1.05 QUIZIZZ Study Guide

9th - 12th Grade

20 Qs

quiz-placeholder

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1.05 QUIZIZZ Study Guide

1.05 QUIZIZZ Study Guide

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Hard

Created by

Karen Isbell

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20 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

A.      market segment.
B.      resource.
C.      Target group
D.     market.

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

To buy a product, customers in a market must first

A.      locate the product in a store.
B.      learn the product’s features.
C.      make sure the product is on sale
D.     be willing to buy the product.

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A target market can be described as the

A.      sample of the market.
B.      group of customers the business seeks to attract.
C.      direction the market is headed.
D.     way a business draws its customers.

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

When examining a market, marketers primarily notice its

A.      records.
B.      leaders.
C.      categories
D.     merchants.

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high-school students. Marzetti’s is engaged in _________ marketing.

A.      mass
B.      risky
C.      target
D.     industrial

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The same person can be included in more than one

A.      religion.
B.      income level.
C.      generation
D.     target market.

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

When using mass marketing, marketers seek to appeal to the

A.      entire market.
B.      local market.
C.      loyal market
D.     teen market.

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