GR11 Marketing Mix Review (Product)

Select the 2 product portfolio tools

• Product life cycle

• Company life cycle

• Aston Matrix

• Boston Matrix

Which marketing mix refers to how the products are distributed to the customers?

• product

• price

• place

• promotion

Apple - having a widespread launch PR and interactive social media - is part of which marketing mix?

• product

• price

• place

• promotion

The process of designing, creating, and marketing a new goods and services is called?

• introduction

• market research

• new product development

• new market development

USP can also be referred to as ...

• product differentiation

• product capacity

• brand

• product diversification

USP can result in free marketing!

• TRUE

• FALSE

Product positioning maps products in 2 axis of characteristics and how the company's brand will relate to other brands in the market.

• TRUE

• FALSE

In the product life cycle, during which stage are sales failing to grow and stays constant?

• Introduction

• Growth

• Maturity

• Decline

In the product life cycle, during which stage are sales low but may increase slowly?

• Introduction

• Growth

• Maturity

• Decline

In the product life cycle, during which stage are sales likely to decline and this stage can prolonged by adding 'extension strategy'?

• Introduction

• Growth

• Maturity

• Decline