Roles 6 to 8

ART DIRECTOR is in charge of?

• is tasked with planning, developing and directing marketing efforts to increase the value and performance of a specific brand, service or product.

• establishes the conceptual and stylistic direction for all design staff and orchestrates their work, as well as the work of production artists, photographers, illustrators, prepress technicians, printers and anyone else who is involved in the development of a project.

• develops and manages the marketing and/or communications strategy, planning and execution for a company, product or service, integrating activities with product or service managers and guiding the research and analysis of market data.

• writes, edits and proofs promotional or publicity copy for print or electronic publications.

BRAND MANAGER is in charge of?

• is tasked with planning, developing and directing marketing efforts to increase the value and performance of a specific brand, service or product.

• establishes the conceptual and stylistic direction for all design staff and orchestrates their work, as well as the work of production artists, photographers, illustrators, prepress technicians, printers and anyone else who is involved in the development of a project.

• develops and manages the marketing and/or communications strategy, planning and execution for a company, product or service, integrating activities with product or service managers and guiding the research and analysis of market data.

• writes, edits and proofs promotional or publicity copy for print or electronic publications.

COMMUNICATIONS OR MARKETING MANAGER is in charge of?

• is tasked with planning, developing and directing marketing efforts to increase the value and performance of a specific brand, service or product.

• establishes the conceptual and stylistic direction for all design staff and orchestrates their work, as well as the work of production artists, photographers, illustrators, prepress technicians, printers and anyone else who is involved in the development of a project.

• develops and manages the marketing and/or communications strategy, planning and execution for a company, product or service, integrating activities with product or service managers and guiding the research and analysis of market data.

• writes, edits and proofs promotional or publicity copy for print or electronic publications.

COPYWRITER/EDITOR is in charge of?

• is tasked with planning, developing and directing marketing efforts to increase the value and performance of a specific brand, service or product.

• establishes the conceptual and stylistic direction for all design staff and orchestrates their work, as well as the work of production artists, photographers, illustrators, prepress technicians, printers and anyone else who is involved in the development of a project.

• develops and manages the marketing and/or communications strategy, planning and execution for a company, product or service, integrating activities with product or service managers and guiding the research and analysis of market data.

• writes, edits and proofs promotional or publicity copy for print or electronic publications.

CREATIVE/DESIGN DIRECTOR is in charge of?

• is tasked with planning, developing and directing marketing efforts to increase the value and performance of a specific brand, service or product.

• establishes the conceptual and stylistic direction for all design staff and orchestrates their work, as well as the work of production artists, photographers, illustrators, prepress technicians, printers and anyone else who is involved in the development of a project.

• is the creative head of a design firm, advertising agency or in-house design department. In all of these areas, key responsibilities can include the development of graphic design, advertising, communication and industrial design.

• writes, edits and proofs promotional or publicity copy for print or electronic publications.

CREATIVE/DESIGN SERVICES MANAGER is in charge of?

• is tasked with planning, developing and directing marketing efforts to increase the value and performance of a specific brand, service or product.

• manages the creative staff, evaluates its work, ensures that projects meet the requirements of the design brief and are completed on time and within budget.

• is the creative head of a design firm, advertising agency or in-house design department. In all of these areas, key responsibilities can include the development of graphic design, advertising, communication and industrial design.

• writes, edits and proofs promotional or publicity copy for print or electronic publications.

GRAPHIC DESIGNER is in charge of?

• is tasked with planning, developing and directing marketing efforts to increase the value and performance of a specific brand, service or product.

• is responsible for the design of graphic applications such as collateral material, environmental graphics, books and magazines, corporate identity and branding, film titling and websites, from concept to completion

• is the creative head of a design firm, advertising agency or in-house design department. In all of these areas, key responsibilities can include the development of graphic design, advertising, communication and industrial design.

• writes, edits and proofs promotional or publicity copy for print or electronic publications.

GRAPHIC DESIGN EDUCATOR is in charge of?

• is tasked with planning, developing and directing marketing efforts to increase the value and performance of a specific brand, service or product.

• is responsible for the design of graphic applications such as collateral material, environmental graphics, books and magazines, corporate identity and branding, film titling and websites, from concept to completion

• is the creative head of a design firm, advertising agency or in-house design department. In all of these areas, key responsibilities can include the development of graphic design, advertising, communication and industrial design.

• transmit their skills and knowledge to students in post-secondary design programs. They implement effective educational strategies through course and curriculum development, assessment methods, course management and act as a liaison with industry.

OWNER, PARTNER, PRINCIPAL is in charge of?

• holds an equity position and/or has major business responsibility for a firm with employees.

   

• is responsible for the design of graphic applications such as collateral material, environmental graphics, books and magazines, corporate identity and branding, film titling and websites, from concept to completion

• is the creative head of a design firm, advertising agency or in-house design department. In all of these areas, key responsibilities can include the development of graphic design, advertising, communication and industrial design.

• transmit their skills and knowledge to students in post-secondary design programs. They implement effective educational strategies through course and curriculum development, assessment methods, course management and act as a liaison with industry.

PRODUCTION MANAGER is in charge of?

• holds an equity position and/or has major business responsibility for a firm with employees.

   

• is responsible for managing the process (bids, scheduling, production and delivery) of producing design projects, from concept through production, including photography, separations, press work as well as digital production

   

• is the creative head of a design firm, advertising agency or in-house design department. In all of these areas, key responsibilities can include the development of graphic design, advertising, communication and industrial design.

• transmit their skills and knowledge to students in post-secondary design programs. They implement effective educational strategies through course and curriculum development, assessment methods, course management and act as a liaison with industry.