Loyalty programs

Which one of the following is NOT a loyalty program?

• Tiered

• Reward Based

• Paid

• Trade in

What type of rewards do loyalty programs typically offer?

• Cashback or discounts on purchases

• Free merchandise or services

• Access to exclusive events and experiences

• All of the above

True or False | You need to pay a fee to join the reward based loyalty program.

• True

• False

Which one of the following is NOT an advantage of reward based loyalty program

• They are very common programs used by many stores

• Encourage repeat purchase

• More revenue for companies

• Gets customers hooked on a particular brand

What is the goal of a value-based loyalty program?

• To increase customer loyalty by providing exclusive discounts and promotions

• To appeal to the emotional side of consumers and build a positive brand image

• To collect and use customer data for marketing purposes

• All of the above

How do consumers benefit from a value-based loyalty program?

• By receiving discounts on merchandise or services offered by the company

• By feeling like they are contributing to a good cause or charity

• By accessing exclusive events and experiences

• They feel good about them selves

What is tiered based loyalty program?

• A program based on reward points

• A program based on customer segments

• A program based on different levels of customer benefits

• A program based on emotional appeals

How does a tiered based loyalty program contribute to customer loyalty?

• By offering limited-time promotions

• By appealing to their emotional side

• By providing customers with a sense of accomplishment

• none of the above

In which industries is the tiered based loyalty program commonly found?

• Food and beverage industry

• Retail industry

• Airlines, hotels and transport industry

• Technology industry

What are the 2 main difference between tiered based loyalty and rewards based loyalty?

• Customers can redeem points for charity

• Customers can access different levels of benefits

• Points can only be used for specific products

• Points can only be redeemed for cash