Store Lesson 5 Retail Promotion

A communication process to inform, persuade or remind customers about a product or service.

• Marketing

• Promotion

• Focus

• Objective

Which is not 1 of the 5P's of Marketing?

• Promotion

• Price

• Place

• Public

Which is not a type of promotion

• Institutional

• Product

• Automated

• All of the above

The promotional objective is to create a favorable image of the business.

• True

• False

The promotional objective is to convince potential customers to ____ a product

• buy

• sell

• trade

• enhance

The promotional emphasis is on the product itself is its_________.

• profit

• benefit

• results

• Features

Which of the follow are used in the promotional mix?

• Advertising

• Selling

• Sales Promotion

• Public Relations/Publicity

• All of the above

Paid, non-personal communication to customers and potential customers about a product or business is called

• Merchandising

• Promotions

• Advertising

• Selling

The face to face, personal communication with customers and potential customers about a product or business is called

• Selling

• Merchandising

• Advertising

• Marketing

Publicity: refers to focuses on activities that will generate goodwill such as community give-back programs.

• True

• False