chapter 10

the name, symbol, or design used to identify aa product

• brand

• package

• product mix

• private brand

an idea generalized from particular instances

• concept

• target

• constant

• predict

something invariable or unchanging

• constant

• target

• concept

• predict

the path a product takes from producer or manufacturer to final user or consumer

• channel of distribution

• concept

• target

• predict

the process of investing in products or businesses with which an existing business is not currently involved

• diversification

• predict

• constant

• target

placement of a product where its number of sales outlets are limited to one per area

• exclusive distribution

• predict

• constant

• target

an assurance of the quality of a product

• guarantee

• target

• predict

• constant

placement of a product in all suitable sales outlets

• intensive distribution

• private brand

• target

• predict

a person or business that in involved in the process of moving a product from the manufacture or producers to the final users, including wholesalers retailers distributors, and agents.

• intensive distribution

• selective distribution

• private brand

• target

the part of the package used to present information about the product

• label

• package

• marketing plan

• brand